HJ - Dr Lantz 35 Years of Practice

Dr. Dan Lantz has reached his 35th year of providing optometry services. Pictured with him is his wife Jane. (Herald-Journal photo)

Dr. Dan Lantz, Clarinda Optometrist, is celebrating his 35th year in business.

Originally from Stanton, Lantz graduated from the Indiana University School of Optometry in 1983. In addition, he was selected to train at OMNI, the nation’s first optometric eye disease referral center in Atlanta, Georgia.

In 1984, he returned to Iowa, and opened his clinic in Clarinda on East Washington Street.

“As the practice grew, the need for a bigger office became evident. I found my friends Steve Mowery and Dr. Kirk Marcum were having the same ‘problem’, so in 1993 we collectively built Professional Plaza to better serve our patients.”

Lantz offers comprehensive eye exams, contact lens fittings, pediatric eye care, dry eye management, glaucoma management, diabetic eye care, cataract referrals and post op care and LASIK related services.

One of the biggest changes through the years has been in health care technology. In 2012, the office completed conversion to electronic diagnostic equipment and medical records. As in other areas of medicine, the highly technical equipment has made it possible to diagnose and treat eye disease in a timely and precise manner.

“Although the new technology is challenging, keeping up with the latest eye care innovations is what I enjoy. And I like how the experience itself is more patient-friendly.”

Lantz credits his staff for success of his business.

“I have been blessed to be surrounded by remarkably dedicated and gifted co-workers. Denise White has been with me all 35 years, Peg Baier 24 years, my wife, Jane, for 15 years. I jokingly tell my newest co-works, Mary Ellen Sunderman and Carleen Smith, that they must stay a minimum of 15 years!

“The relationships we have developed with our patients and with each other is what makes going to the office each day truly enjoyable. After 35 years, you really get to know people,” said Lantz.

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